Behind The Screens

Beanie Breakdown: Getting Tubular

by Alexa Francisco

Beanie Breakdown: Getting Tubular


Alright, guys and gals.

If you’ve ever wondered what it’s like to start in-house manufacturing, take a gander at this BTS video where we show you the logistics involved in operating our old school knitting machine.


It's no secret that there is a complete lack of transparency plaguing the modern business world. We think it's bullshit, and have been inspired to create a video series called “Behind the Screens” as a means to remedy this issue. As we learn the ins and outs of running a sustainable business, we hope to inspire others and spread lessons learned along the way by documenting the process (with some adventure thrown in too, of course).

We don’t have a flawless setup and we work with what we’ve got- and that’s exactly what many small business owners have to do in order to get things running when there isn’t a ton of money lying around to invest in “top of the line” automatic equipment.

And honestly, we think that shit lacks in flavor anyway, at least for now.

We’ve learned to love this little machine, quirks included, and every beanie we churn out not only does the job, it does the job well. That’s something we connect to every time we toss one upon our noggins and something we think others can tap into as well when they get their hands on one.

That’s what we want to show you in this video, so get ready to see the birth of a beanie! From setting up the machine to taking the finished, knitted tube off of the machine to be sewn, you can get an honest look at all that goes into the creation of our products- mistakes included.

Keep in mind that Alexa knows no technical jargon when it comes to the pieces of this machine so you may hear a lot of “thingies and doodads” talk. This machine was made a long time ago, and there isn’t much information out there as to how to use it, which means we have been winging it ever since we moved it into the studio (ahem, living room).

If you have any further questions about our process, or the machine and its operation, drop us a line and we’ll be happy to get into it!


Alexa Francisco

by Alexa Francisco

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